This sign is constructed with a double-pole support column housed within the main sign cabinet, which is back-lit using fluorescent lamps. On top of the main cabinet stands a large message center, allowing for moving copy and customizable temporary advertizing in addition to the static advertizing beneath. The main pole cover cabinet is made from sheet metal with cut-out graphics and internal lighting for the copy below the message center. The copy itself is translucent Plexiglas.