This is an auto mall sign under construction. Upon completion, the sign reaches over 80' into the sky to advertise for great distances next to a freeway. The sign is constructed with a double-pole support column housed within the main sign cabinet, which contains multiple Lexan faces decorated with translucent vinyl. The cabinet is back-lit using fluorescent lamps. On top of the main cabinet stands a large message center, allowing for moving copy and customizable temporary advertizing in addition to the static panels underneath.